How Do You Eat an Elephant?

Cartoon ElephantBy Chuck Gault, Max Coating President

We recently hired a Production Supervisor, Kelvin Allen, for our Atlanta plant. Kelvin has over ten years’ experience in the automotive industry and is well versed in systems and processes. We asked him to spend a few days out on our shop floor to get to know the team, watch what we do, and take notes about any potential improvements we can make.

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Products Finishing Magazine Gets the Max Coating Story

Max Coating PartnersIn 2011, Chuck Gault, President of Max Coating, had no intention of expanding the company. It wasn’t until he received encouragement from his staff that it might be a great opportunity to expand the business into Atlanta. And that’s when Chuck had a change of heart. Backed by his business partner and staff, he decided to go forward with the expansion.

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The Two Most Powerful Words…In the Airline Industry

wheels upBy Chuck Gault, Max Coating President

At Max Coating, we like for things to be straightforward and to the point. When you’re conveying a message to a group of people, it’s the best way to eliminate misunderstandings. That’s the reason we love diagrams and infographics that display lots of information in an easy to comprehend format. We’ve never understood why companies go to such great lengths to make fancy policies and mission statements that no one can truly grasp.

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Visualizing Perfect Performance

perfectperformanceBy Chuck Gault, Max Coating President

I introduced this “Visualize Perfect Performance” diagram to our company after seeing it at a seminar a while back. I remember I really liked the speaker. He had 20 years of industry experience and a column in a trade magazine that I read every month. It was obvious he knew what he was talking about.

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Creating a Quality Policy that Sticks

Quality Policy Diagram


By Chuck Gault, Max Coating President

When was the last time you read a quality policy and walked away remembering what it said? Probably never. They’re usually so long and packed with fancy words that not even the employees can recall it off the top of their heads. But what’s the point in having a policy that no one remembers?

That’s exactly why we came up with the diagram above, the three legs of the quality policy stool. This visual representation completely changes the game. It makes our quality policy so powerful and so easy to remember. A visual representation just makes it click.

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Max Coating is ISO Certified

certMax Coating operates a quality management system which meets the requirements of ISO 9001:2008.

What is an ISO Certification?

ISO 9001:2008 is a set of standards published by the International Organization for Standardization.  In order to receive certification, an organization must meet all requirements and strive to continually improve and increase customer satisfaction. The standards are set to help companies maintain quality management systems. They are also designed to help organizations meet the needs of their customers and stakeholders, as well as industry regulations.

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Go to the Gemba!

mercalabama_optBy Chuck Gault, Max Coating President

Every manager in the manufacturing industry has been through this scenario. You’re sitting at your desk. A problem arises so you call in the plant manager. You both talk for 15 to 20 minutes and go back and forth trying to figure out what you “think” happened, what you “think” would be the right solution and what you “think” you could put in place to resolve the problem.

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Setting the Tone for Communication


By Chuck Gault, Max Coating President

At Max Coating, we have a lot of honest, hard-working employees. They’re also intelligent and experts at what they do. That’s why it’s important to me that they feel they are able to speak with me, no matter what the issue. But where do employees get their willingness to communicate?

From the leaders of the company, of course.

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Max Coating’s New Partner

jackBy Chuck Gault, Max Coating President

Around November of 2011, a business broker put Jack Phillips and I together. Jack was independently evaluating the acquisition in Atlanta that we were also looking into. We both saw the Atlanta acquisition as an opportunity, just coming from different directions with the same common goals.

Jack lives in the Atlanta area and has over twenty years of experience with large manufacturing companies. Jack served in various senior financial positions, most recently as the Corporate Controller for BWAY Corporation for approximately 14 years. He experienced a management change with BWAY and decided he would like to experience business ownership for his next step in his career. My partner and I met with Jack several times to discuss the Atlanta acquisition, and we quickly began to develop a business chemistry that showed great promise.

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