The 8:08 Conference Call

By Chuck Gault, Max Coating President

I recently came across a book titled Mastering the Rockefeller Habits by Verne Harnish. Harnish is the founder of Entrepreneurs’ Organization (EO) and knows a thing or two about growing a company.

Based on the habits of John D. Rockefeller, in his book, Harnish talks about the fundamental ideas that Rockefeller used to ultimately dominate the oil industry.  According to Harnish, there are three pillars to these habits:

Priorities: does everyone in the company have their priorities aligned?

Data: does the company have enough data to provide insight to how the company’s running as well as the market demand?

Rhythm: does the company have organized daily, weekly and/or monthly meetings to keep everyone aligned and accountable?

We decided to begin by creating a rhythm, which is how our 8:08 AM conference call came about. At 8:08, each and every morning, the management team dials into the conference call, and we discuss everything that’s going on within the company. Since it’s a time we can all remember and stick to, it became a habit pretty quickly.

Now that we have our 8:08 AM phone call every day, we always know that our priorities are aligned and we’re all working towards the same goal. It’s a great habit for any company to get into.

If you’re waiting for a quarterly meeting to get everyone on the same page, it’s likely that you’re going to have some people stray away from your main goal. Maybe it’s time your company starts your own 8:08?

I’d strongly recommend this book to anyone trying to grow a successful business. If you’re interested, buy it here on Amazon.

Max Coating is a leader in the metal finishing industry, headquartered in Birmingham, Alabama, with an additional location in Atlanta, Georgia. Max Coating provides electrocoating and powder coating services for automotive, industrial and agricultural manufacturers. Learn more at